Plusvital to exhibit for the first time at BEVA Congress

Plusvital, pioneers in equine supplementation since 1975, will exhibit for the first time at BEVA Congress 2025 (11–13 September, Stand B4), unveiling a new chapter for the family-owned Irish brand in the veterinary space. Headlining the stand is Micro-Sponge, Plusvital’s first veterinary-only product, launched earlier this year to aid in the management of diarrhoea in foals and adult horses. Visitors will also be the first to see two brand-new additions to the veterinary range, to complement the company’s broader portfolio of over 35 science-backed equine products.

“For five decades we’ve combined scientific innovation with practical expertise to support equine health, performance and longevity,” said Rebecca Watson MSc, RVN, RNutr (Animal), Chief Technical Officer at Plusvital. “Bringing our trusted formulations to BEVA reflects the growing demand for evidence-based supplementation that works in synergy with modern equine veterinary care.”

Founded in 1975 by Denis O’Brien Sr., Plusvital is built on long-term partnerships, integrity and veterinary-led research. Today, the brand’s reach spans 40+ countries, with longstanding relationships across Europe, Japan, the Middle East, North America and Australia. Every product is formulated using high-quality, traceable ingredients and manufactured in BETA NOPS and UFAS-accredited facilities under HACCP-compliant protocols, giving veterinarians and horse owners confidence in safety, consistency and regulatory compliance.

At BEVA, Plusvital will spotlight targeted nutritional solutions to support wound healing, digestive function, skeletal strength, respiratory performance and immune resilience, carefully designed for both elite athletes and leisure horses. The expansion of the veterinary-exclusive line, led by Micro-Sponge, reflects Plusvital’s commitment to delivering advanced, practical tools that enable veterinarians to provide proactive care across both acute and preventative settings.

To celebrate its 50th anniversary, Plusvital will host a special prize draw on-stand, offering attendees the chance to win two VIP tickets to The Phoenix Club at the London International Horse Show. Visit Stand B4 to enter and to meet the Plusvital technical team for product insights, case discussions and practice support.

About Plusvital

Plusvital is a family-owned Irish company delivering science-backed equine supplements since 1975. With a growing veterinary range and a comprehensive portfolio of performance and wellness products, Plusvital supports horses at every stage of life with rigorously tested, high-quality formulations.